Privacy Policy

PRIVACY POLICY

Lorena P. Hernandez, LLC d/b/a The South Florida Home Guide
A Florida Limited Liability Company

Effective Date: May 1, 2026
Last Updated: May 5, 2026

IMPORTANT NOTICE REGARDING TEXT MESSAGING DATA

Lorena P. Hernandez, LLC d/b/a The South Florida Home Guide (“we,” “us,” or “our”) DOES NOT share customer opt-in information, including phone numbers and consent records, with any affiliates or third parties for marketing, promotional, or any other purposes unrelated to providing our direct services. All text messaging originator opt-in data is kept strictly confidential.

INTRODUCTION

This Privacy Policy explains how Lorena P. Hernandez, LLC d/b/a The South Florida Home Guide, a Florida Limited Liability Company and a licensed Broker Associate, REALTOR® with Realty ONE Group MVP, collects, uses, protects, and shares your personal information.

This policy applies to all websites, landing pages, funnels, forms, SMS communications, email communications, and any other digital or physical touchpoints operated by Lorena P. Hernandez, LLC d/b/a The South Florida Home Guide.

We primarily serve buyers, sellers, investors, and relocating individuals in Florida. We may also receive or send referrals involving other states through Realty ONE Group offices, including Realty ONE Group Freedom in South Carolina and other affiliated offices nationwide.

This Privacy Policy is designed to comply with:

  • The Florida Information Protection Act (FIPA)

  • The Telephone Consumer Protection Act (TCPA)

  • The CAN-SPAM Act

  • The California Consumer Privacy Act (CCPA), where applicable

  • The General Data Protection Regulation (GDPR), where applicable

  • National Association of REALTORS® (NAR) privacy guidelines

  • Florida Real Estate Commission (FREC) regulations

  • GoHighLevel platform compliance requirements

  • All other applicable federal and state laws

  1. INFORMATION WE COLLECT

Personal Information:

We may collect personal information that you choose to provide, including but not limited to:

  • Name, email address, phone number, physical address

  • Preferred neighborhoods, price range, and real estate needs

  • Payment information when applicable

  • Opt-in records and timestamps for all communication channels (SMS, email, etc.)

  • Real estate transaction details and preferences

  • Military or relocation status when voluntarily provided

  • International buyer information when voluntarily provided

Non-Personal Information:

  • IP address, browser type, device information

  • Website usage patterns and analytics

  • Cookies and similar tracking technologies

  • Pages viewed and time spent on our platforms

Customer Communication Records:

  • Records of all inquiries and service requests

  • Appointment details and consultation preferences

  • Service history and feedback

  • MLS/IDX property alert preferences and search history

  1. HOW WE USE YOUR INFORMATION

We use collected information to:

  • Respond to your inquiries and schedule consultations

  • Send MLS/IDX-powered property alerts and market updates matching your criteria

  • Help you buy, sell, invest in, or relocate to properties in Florida and South Carolina

  • Connect you with trusted Realty ONE Group agents or offices for referral purposes

  • Process transactions and maintain real estate transaction records as required by Florida law

  • Communicate with you about appointments, services, and relevant updates

  • Enhance website functionality and user experience

  • Ensure security and fraud prevention

  • Comply with Florida real estate law record-keeping requirements

  • Maintain records of all communication preferences and consent

  • Train and support affiliated agents operating under The South Florida Home Guide team

  1. SMS MESSAGING & COMPLIANCE

Text Message Program Terms & Conditions

By opting into our SMS messaging services, you agree to receive text messages related to our services, including property alerts, appointment reminders, consultation follow-ups, market updates, and important service communications.

Opt-In & Consent:

  • You will only receive messages if you have explicitly opted in

  • We maintain timestamped records of all opt-in actions

  • We fully comply with the Telephone Consumer Protection Act (TCPA)

  • We comply with all CTIA Messaging Guidelines

  • Consent to receive SMS messages is never a condition of purchasing any service

Opt-Out Instructions:

  • Reply STOP at any time to cancel all SMS notifications

  • You will receive one final confirmation message

  • All opt-out requests are processed immediately

  • You may also opt out by contacting us directly at [email protected]

Message Frequency & Content:

  • Message frequency varies based on your interactions and preferences

  • Messages will be directly related to requested real estate services

  • We do not send unsolicited promotional content

Help & Support:

Carrier Information:

  • Standard message and data rates may apply

  • Carriers are not liable for delayed or undelivered messages

  • Supported carriers include AT&T, Verizon, T-Mobile, and most regional carriers

SMS Data Protection Statement:

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors solely in support of service delivery is permitted under strict confidentiality agreements. All other use cases exclude text messaging originator opt-in data and consent — this information will never be shared with any third parties outside of approved messaging service providers.

  1. EMAIL COMMUNICATIONS & CAN-SPAM COMPLIANCE

All email communications comply with the CAN-SPAM Act, including:

  • Clear identification of all commercial emails

  • Honest subject lines that reflect email content

  • A valid physical postal address in every email

  • A clear and easy opt-out/unsubscribe mechanism in every marketing email

  • Prompt processing of all unsubscribe requests within 10 business days

To unsubscribe from marketing emails, click the Unsubscribe link in any email or contact us directly at [email protected].

  1. INFORMATION SHARING & DISCLOSURE

We do not sell, rent, or trade your personal information. Ever.

We may share information only in these limited circumstances:

Service Providers:

  • Third-party vendors assisting in our operations including CRM platforms, payment processors, appointment scheduling tools, and email/SMS providers

  • MLS/IDX vendors for property search and alert services

  • All service providers are contractually obligated to maintain confidentiality and security

Real Estate Referral Network:

  • Other Realty ONE Group offices or licensed agents when making or receiving referrals on your behalf

  • Only shared with your knowledge and as needed to serve your real estate needs

Affiliated Team Members:

  • Licensed agents operating under The South Florida Home Guide team may access your information solely to serve your real estate needs

  • All team members are bound by this Privacy Policy and applicable Florida real estate regulations

Legal Compliance:

  • When required by law, legal process, court order, or to protect our legal rights

  • In response to valid law enforcement requests

Business Transfers:

  • In the event of a merger, acquisition, or sale of assets, your data remains protected under this policy

All categories above exclude text messaging originator opt-in data and consent. This information will never be shared with any third parties, excluding approved messaging service providers required to deliver your consented messages.

  1. FLORIDA REAL ESTATE COMPLIANCE

As a licensed Broker Associate, REALTOR®, Lorena P. Hernandez, LLC d/b/a The South Florida Home Guide complies with:

  • Florida Real Estate Commission (FREC) regulations

  • Florida Statutes Chapter 475

  • National Association of REALTORS® Code of Ethics

  • Florida Information Protection Act (FIPA)

  • MLS rules and IDX data policies including Miami REALTORS®

Real estate transaction records are maintained as required by Florida law.

  1. DATA SECURITY

We implement and maintain comprehensive security measures including:

  • Encryption of sensitive data in transit and at rest

  • Secure access controls and multi-factor authentication

  • Regular security assessments and updates

  • Employee and agent training on data protection

  • Breach notification protocols in accordance with applicable laws

  • Secure backup systems and disaster recovery procedures

No method of transmission is 100% secure, but we use commercially reasonable safeguards.

  1. COOKIES & TRACKING TECHNOLOGIES

We use cookies to:

  • Analyze site traffic

  • Remember user preferences

  • Improve functionality and experience

  • Measure marketing effectiveness

You may disable cookies through your browser settings.

  1. YOUR RIGHTS & CHOICES

You have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion (subject to legal requirements)

  • Opt out of marketing emails

  • Opt out of SMS messages

  • Withdraw consent at any time

  • Request details on how your data is processed

California residents may have additional rights under CCPA.

Contact:
Email: [email protected]
Phone: (305) 916-1403

  1. THIRD-PARTY LINKS

We are not responsible for third-party websites or their privacy practices.

  1. CHILDREN’S PRIVACY

We do not knowingly collect data from individuals under 18.

  1. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy at any time. The latest version will always be posted with the updated date.

  1. CONTACT US

Lorena P. Hernandez, LLC d/b/a The South Florida Home Guide

Email: [email protected]
Phone: (305) 916-1403
Website: www.thesouthfloridahomeguide.com

Licensed Broker Associate, REALTOR® — Florida
Realty ONE Group MVP

By using our website and services, you consent to this Privacy Policy.

Last Updated: May 5, 2026

The South Florida Home Guide is a d/b/a of Lorena P. Hernandez, LLC, a Florida Limited Liability Company. Lorena P. Hernandez, LLC, is a licensed Broker Associate, REALTOR®️, with Realty ONE Group MVP. Equal Housing Opportunity.

© Copyright 2026. Lorena P. Hernandez, LLC . All Rights Reserved.